The Iron Dentist
The Iron Dentist: A Dental CEO Podcast
It's More Than Just the Practice, It's Life and Legacy
Hosted by Dr. Bobby Grossi, The Iron Dentist is the podcast for dental professionals who refuse to settle. Dr. Grossi brings a unique perspective as both a successful dental practice owner and an Ironman triathlete—proving that the same discipline, endurance, and strategic thinking that conquers a 140.6-mile race can transform your dental business.
Each episode dives deep into the mindset, systems, and strategies that separate good dentists from great dental CEOs. From scaling your practice and leading high-performing teams to optimizing your health and building a lasting legacy, The Iron Dentist covers it all.
Whether you're a solo practitioner dreaming bigger or a multi-location owner seeking that next level, this podcast delivers actionable insights wrapped in real-world experience.
Swim. Bike. Run. Lead.
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The Iron Dentist
Converting High Value Treatment Plans
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In this high-impact training, Dr. Bobby Grai breaks down the real driver behind case acceptance, perceived value and patient trust, not price. You’ll learn his framework for converting “no” into “yes,” the problem–possibility–path–pitch method, how to handle objections with “feel, felt, found,” why knowing your numbers changes everything, and how to train your team to deliver a premium patient experience that increases revenue, retention, and profitability.